Every year the big food companies come out with special products and packaging that are only available for the holiday season. 'Limited Editons' they will call it. This can be anything from specially scented Yankee candles, limited edition coke cans to special chocolates.
M&M's, for example, have different candies for every season. Especially the colors change. Pink ones for Valentine's day, pastel for Easter and green, red and white for Christmas. There are also some special flavors like cherry cordial and white mint. Nice idea and good marketing!
However, I think Pringles are taking this idea a bit too far..... Don't think we will be trying these :)
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